COURSE NAME:: Developing Entrepreneurial and Commercial Orientation Workshop

In recent years, there has been an increasing interest in the strategic
management process which aims to achieve the performance
outcomes that allow firms to be competitive over time. This new concept requires new strategic alternatives for companies. Today, firms need more flexible and faster organization structures to respond effectively to the customers' growing various types of needs in dynamic markets. Thus, firms use more strategic alternative tools to increase their performance through their employees. These tools include some strategic orientations as customer and entrepreneurship orientations. In this framework, these programs aim to examine the impact of customer orientation and entrepreneurial orientation, at the level of frontline employees in organizations, on individual service performance.

At the end of the workshop, participants will be able to:
· List what makes a business or an organization successful
· Describe strategies for developing entrepreneurial and commercial orientation

· Defining Commercial orientation
· What makes a business or organization successful List the strategies for
developing entrepreneurial and commercial orientation

TARGET AUDIENCE:: All areas of specialization

SECTORS:: Upstream, Midstream Downstream, MDAs, Allied Industries.

VENUE:: Lagos